it's not new york. it's not as commercial. we are in the position of coming up with ways to greatly augment the city's budget, which everyone involved feels is inadequate. john: if the people around the park to pay most of the money. >> private companies, the central part model is a little tougher. john: just for clarity. i have a bias. i am on the board of the charity that helps manage center part. i joined people because i saw what they did. government manage central park. it was buried in danrous. now it is wonderful. the model is that i give money. people live around there. it's not a business arrangement. you're doing some mixture of that in boston. john: it would be a mixture. bill of money from private sector comanies, sponsorships or they don't demand a billboard they demand almost nothing. give them a little small plaque of retribution and a bottle of money into the. >> we already have plutocrats and now we will get the corporations. the best of both worlds. first of all, the poi is not what the size of the billboard